Useful skills for anyone hoping to turn social media experience into a valuable job skill.

If you fit into the “mom and pop” shop category (let’s say a local restaurant, auto body shop, handy man, coffee shop or car wash) a lot of your social media strategy should be around showing up on Google Maps and gaining positive reviews that show up in Search Engines. The same applies for a local law firm, medical practitioner’s office, dentists etc. If your small business can benefit from online reviews, you should encourage your customers to write reviews. Social Media and Local SEO work together to increase your visibility online and bring a flood of new customers via the power of the internet. —SEO.com.