Ten years ago Eric Korte, vice president and music director at the ad agency Saatchi & Saatchi, was commissioning original music for 90 percent of the company’s campaigns. This year, more than half of his workload involves licensing published songs, and the trend is only gaining momentum.
“The jingle,” Korte says, “is dead.” —Joan Anderman —The irresistible, singable, stick-in-your-mindable jingle is dead (Boston Globe)
Similar:
Creating textures for background buildings in a medieval theater simulation project. I can...
A.I. 'Completes' Keith Haring's Intentionally Unfinished Painting
“The Cowherd Who Became a Poet,” by James Baldwin. (Read by Dennis Jerz)
Dr. David von Schlichten honors the spectrum of motivations (not always financial) feature...
Journalist flexes in story about Trump Media accountant who has spelled his own name 14 di...
Surprise sidewalk encounter with my man Hopkins outside the Admin shuttle stop this mornin...