Facebook cares more about scalability—that is, the ability to serve billions of users with a minimum of human labor—than it does about making the right call in every case. It would rather get lots of things wrong, but do it with a veneer of consistency and neutrality, than entertain nuance or exercise human judgment. (It would also, in the long run, prefer to do it via machine-learning software, to keep down the human headcount.) …. The exceptions arise when a particular decision arouses so much ire that the company’s leaders feel compelled to address it. When that happens—when a dispute over breastfeeding photos, or a video of a beheading, or the “napalm girl” photo, or Alex Jones rises to a certain level—the platforms face a dilemma. The goal of maintaining a consistent, one-size-fits-all rulebook comes into conflict with the goal of avoiding political controversy. In such cases, the companies have to weigh the political and reputational costs of each.
Social Media Companies Aren’t Liberal or Conservative. They’re capitalist.
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