The machine’s inventors are somewhat vague about what the food simulator will actually be used for, but they suggest that it will be helpful in designing new foods… —Lawrence Osborne —Food Simulator, The (NY Times (will expire))

Here’s the PowerPoint business plan these guys must have followed.

Step 1. Invent a device that can simulate the sensation of chewing food.
Step 2. ?
Step 3. Profit.

BTW, I don’t know why the NYT puts “The” at the end of the headline.