Video news releases are pre-packaged broadcast segments designed to look like television news stories, that are funded by and scripted for corporate or government clients. (See “Fake TV News: Introduction.”) On April 6, 2006, the Center for Media and Democracy released a comprehensive report detailing TV newsrooms’ use of VNRs. The report, “Fake TV News: Widespread and Undisclosed,” named 77 TV stations that aired at least one of 36 VNRs tracked over a ten-month period. Not once were the clients behind the segments–such as Pfizer, Intel and General Motors–disclosed to news audiences. —Farsetta and Price —Still Not the News: Stations Overwhelmingly Fail to Disclose VNRs (PR Watch)
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