'You Can't Measure What We Teach'

Assess thyself, lest ye be assessed. That’s a line I had drafted for inclusion in the English program review. (One of my colleagues suggested we shorten that to just “Assess thyself.”)  We requested funding to bring an assessment expert to campus, to hold a workshop for the English faculty. Inside Higher Ed has an article…

Journalists become 'self-reverential' celebrities

“Anchors and journalists have become part of self-reverential celebrity culture. Everything goes back to ‘me.’ It’s driven somewhat by technological and economical change. Still, I haven’t seen them pulled kicking and screaming into this,” said Robert Lichter, director of the Center for Media and Public Affairs at George Mason University. “Anchors can be bigger stars…

Is Social Advertising an Oxymoron?

More and more users are spending more and more time on social networking sites, but the study found they aren’t very responsive to ads there: Clickthrough rates were reported to be far lower than at other sites. On the web in general, nearly 80 percent of users clicked on at least one ad in the…