AUTOMAKER Nissan Australia was trying to put the brakes on a social media backlash today after handing out a car as top prize in a Facebook competition to a friend of the employee managing the contest.

The PR disaster came only a day after iconic national airline Qantas experienced a similarly negative reaction when it tried to gain some positive social networking buzz with a Twitter competition — and badly crashed and burned. —Facebook competition fury after Nissan Australia awards prize to social media staffer’s ‘BFF’ | Information, Gadgets, Mobile Phones News & Reviews | Herald Sun.