It doesn’t happen often but when filler text is left and actually makes the printed edition, it’s a big, public embarrassment.
Guess the rule of thumb is – always, always, always, always, always double check your headlines.
They don’t call it dummy text for nothing. —15 Times “Filler Text” Become a Journalist’s Worst Enemy.
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RT @DennisJerz: 15 Times “Filler Text” Became a Journalist’s Worst Enemy (Blah blah blah, tweet txt goes here) http://t.co/ttFvuAKcE0