Transmedia Storytelling 101

Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story. So, for example, in The Matrix franchise, key bits of information are…

Fancy iPad Holder with Compartment For Storing Your Baby

Fisher-Price enters the Apple aftermarket with an iPad holder featuring a large auxiliary compartment where you can store your infant. The little ones apparently need convenient access to apps to assist them with their gurgling, drooling, and pooping, but their adorable little chubby hands are poorly engineered to hold tablets. Fortunately, Fisher-Price’s team of parental…

Who Says Math Has to Be Boring?

For all the reform campaigns over the years, most schools continue to teach math and science in an off-putting way that appeals only to the most fervent students. The mathematical sequence has changed little since the Sputnik era: arithmetic, pre-algebra, algebra, geometry, trigonometry and, for only 17 percent of students, calculus. Science is generally limited…

Who is the more dramatic — my extroverted tween or my philosophical teen?

Stoked from a morning show-choir performance and an afternoon rehearsal, Carolyn is lumbering around the kitchen floor, belting “I WANT A HIPPOPOTAMUS FOR CHRISTMAS!!!” Peter, his nose in a book, expresses a stoic disapproval. “Peter, you never ask for anything,” says my wife, raising her voice over Carolyn’s singing. “If you could have anything, regardless…