Microdoc News has now had feedback from more than 100 users of Google Adwords. The response from small advertisers is not convincing that Google AdWords actually works. There are one or two excellent supporters of the Google AdWords idea, but there are also the 88% of small-time advertisers who are having less than stellar results. —Elwyn Jenkins —Does Google AdWords Have a ‘Use By Date’? (Microdoc News)
A good, honest piece by Elwyn (who, I am sure, would in his heart of hearts rather be able to report better news).
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