[O]nline media can take us and our readers to places journalism hasn’t been before. And in those places, our values may be obstacles or antiques.

Please consider:

Balance/Fairness/Wholeness
Hypertext links to more information can guarantee thorough reporting.

But we should decide:

• When we should link to ads, to editorials or columns, to sites of partisan organizations, hate groups, charities seeking contributions, other news media.
• What to do about readers leaving a report (via links) before they read all sides.
• Since we can, when we should use all the photos and words from the scene.

—Online Journalism Ethics: A New Frontier (journalism.org)