Digital Humanities is the deliberate, critical application of emerging technology to the study of traditional subjects such as literature, art, philosophy, and language, often (but not always) with a focus on how those traditional fields are now using emerging technology. We are deliberate and critical when we foreground the study of our own digital tools (for example, the forward-thinking digital humanist prefers the open-source tool to the proprietary one). We apply technology because we must participate in digital culture in order to understand it. Full participation in digital culture means contributing to (creating) the cultural economy, not simply observing (consuming).