Dennis G. Jerz | Associate Professor of English -- New Media Journalism, Seton Hill University | jerz.setonhill.edu

Broken on Purpose: Why Getting It Wrong Pays More Than Getting It Right

I have recently started managing the Facebook page for a local arts nonprofit. Tracking the number of views, likes, and shares generated by the items I post has been a lot of fun. I’ve definitely played fewer rounds of Civilization as a result of doing more Facebook page management. The recent experience means I am more attuned than I might otherwise be to the significance of Facebook’s new strategy to…

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‘Exploring J.R.R. Tolkien’s The Hobbit': A Reminder To Tolkien Fans Of Their First Love : NPR

Yet though it’s widely celebrated, The Hobbit’s always kind of existed in the shadow of Tolkien’s other great work, The Lord of the Rings. Corey Olsen, self-described “Tolkien professor,” tells Guy Raz, host of weekends on All Things Considered, that Tolkien fans tend to fall in love with The Hobbit as children, then move on to The Lord of the Rings and never come back. That’s a great shame, Olsen…

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Churning Out More Non-profit Arts Promos

As part of my volunteer work for a local nonprofit arts group, I make promotional videos for online marketing. Thursday I was sitting in the waiting room during my daughter’s ballet class, when the artistic director asked me to interview the new ballet mistress. I went and got some video of my daughter learning that glissade is not a “glee slide,” and also recorded some more advanced students at the barre.…

emilyshort

What’s next in game narrative, with Emily Short

Something that I tended to think was unfortunate about certain MMO storytelling… you get these narratives where the NPCs have lots of really emotive things to say to you, and they want to throw you into this narrative. Then on the other hand, your interaction with the characters played by humans — even if theyre inclined to play it in a very role-playing way and theyre not running around shouting…