Why Writing Matters When You Advertise a Cragslist Giveaway

The latest example of why writing matters in the real world. Be careful of that word “everything.” Here is the online ad that the family placed Tuesday night: “Fairly large, free yard sale. Moving and we want everything to go for free. So come over and take whatever you want and how much you want. Here are a couple of items that will be there: Couch, chairs, lots of household…

Dennis G. Jerz | Associate Professor of English -- New Media Journalism, Seton Hill University | jerz.setonhill.edu

Broken on Purpose: Why Getting It Wrong Pays More Than Getting It Right

I have recently started managing the Facebook page for a local arts nonprofit. Tracking the number of views, likes, and shares generated by the items I post has been a lot of fun. I’ve definitely played fewer rounds of Civilization as a result of doing more Facebook page management. The recent experience means I am more attuned than I might otherwise be to the significance of Facebook’s new strategy to…