For fantasy football players, the service is a clever added bonus that keeps people on site longer. It’s like having a hometown beat reporter covering your fantasy team: analyzing your draft picks, providing fun recaps of games, and insightful game-day analysis.

But Automated Insights, and contemporaries like Narrative Science, are having a major impact outside the realm of fantasy football. Such prominent news organizations as Associated Press are trialing this technology to churn out data-heavy stories on finance and sports.

via Fantasy football and the cold future of robot journalism The Kernel.