THE world’s newspapers enjoyed buoyant advertising sales in 2003 but overall reader numbers were in marginal decline, according to a report on the state of the industry delivered at the 57th annual World Newspaper Congress today. —Christine Pouget —Newspaper advertising up (Daily Telegraph)
An interesting detail buried in this story: “The distribution of free newspapers – not reflected in the overall figures – grew spectacularly in 2003, rising by 16 per cent.”
Similar:
Writing Effective Dialogue (Punctuation and Actions in Creative Writing)
“Punctuating dialogue properly is import...
Humanities
When T.S. Eliot Invented the Hipster
Prufrock cannot bring himself to...
Culture
Journalists report what sources say and do. They can't report what sources think, believe ...
Empathy
The Pointlessness of Unplugging
What sex was for the Puritans, technolog...
Current_Events
Dissecting a Frog: How to Write a Humor Piece
Analyzing humor, as E.B. White famously ...
Amusing
Almost Flat Design
Apple, Google and Microsoft have very di...
Aesthetics
Hmmm. I heard on NPR the other day that advertising was up, which would mean that consumers are shopping even more. Firms tend to spend on advertising even when there’s a bear in the market just to keep themselves in the public eye, but they wouldnt spend billions if things were slow. Strange.