This is why I have been encouraging blogging for years. Unlike social media posts, that are fodder that generate income for someone else, a blog lets you accrue content for yourself, on your own terms, building up your personal credibility as a source of reliable and timely links, commentary, and perspective. Of course you can create content on platforms other than your blog, but if you blog about that content, then it’s still part of your online footprint.

Liberal arts majors who want to be part of the new economy have to get out there and create — on a timetable, for the right audience, consistently. That means a command of the language (grammar, proofreading), a command of the mechanics of online writing (SEO, hyperlinks), and an eagerness to create where there is a demand for content (rather than sitting around waiting to be inspired by the perfect opportunity). Take every opportunity you get, and practice making it a storytelling opportunity that lets you shine).

Thanks to my colleague NIcole Peeler for sharing this link.

Software developers are so critical because of their ability to automate (through apps, plugins, and robust code) just about every manual task you can imagine.We liberal arts majors love software engineers for this, because automating difficult tasks allows us to focus on what we do best. Case in point: It took me (an English Literature major) about eight hours using the Rainmaker Platform to create a website that is optimized for SEO, mobile responsive, and beautiful. I just uploaded the theme and tweaked it to my liking. I can have a stellar online presence without knowing how to code — all the hard work was done for me. Now I can focus on doing what I do best — reading, researching, thinking, and writing. —Copyblogger