“Most writers know the value of an informative title, but many beginning web authors don’t know that each web page needs two kinds of titles. The in-context (IC) title always sits at the top of a page, with the rest of the document immediately beneath it…. The out-of-context (OOC) title is frequently displayed by search engines or archive pages, as part of a long sorted list.” Dennis G. Jerz —Titles for Web Pages: In-Context and Out-of-ContextLiteracy Weblog)

The document referenced above is indebted to a 1998 AlertBox column, “Microcontent,” which is far too geeky for my newbie web author students who need the excellent lessons it contains.