Since blogs became the next big thing, an increasing number of companies have come to see them as the next great public relations vehicle — a way for executives to demonstrate their casual, interactive side.

But, of course, the executives do nothing of the sort. Their attempts at hip, guerrilla-style blogging are often pained — and painful. —Amy Joyce —More pr than no-holds-barred on bosses’ corporate blogs (Detroit News)

I gave a talk on exactly this theme to a group of local university PR professionals, earlier this month.