We want to impress, so we say “utilize” instead of “use” or “orientate” instead of “orient.” We mispronounce, so we say, “nuke-u-lar” instead of “nuclear.” We make up a word, such as “notary republic,” instead of “notary public.”
These nuances can be charming, irritating or, if we are fortunate, unnoticeable. But they can be costly in our careers and our businesses. What are your words costing you? A customer? Respect in the workplace? Credibility? A promotion? An opportunity to give a presentation to key clients? A job offer? –via Words you choose can speak volumes
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