You’re not going to believe what I’m about to tell you

We’re culturally programmed to admire people who stick to their principles. We want strong leaders, not wishy-washy ones. It’s funny to think of scientists marching in a rally shouting, “What do we want? Evidence-based change! When do we want it? After peer review!” This comic carefully walks through the way the brain accepts or rejects new information.

This is a comic about the backfire effect. —The Oatmeal