Dennis G. Jerz | Associate Professor of English -- New Media Journalism, Seton Hill University | jerz.setonhill.edu

You didn’t make the Harlem Shake go viral—corporations did

I never found “Harlem Shake” videos to be very interesting, or particularly creative, or memeworthy. Here’s a good exploration. “Single Ladies,” “Somebody That I Used To Know,” Carly Rae Jepson’s “Call Me Maybe,” and Psy’s “Gangnam Style” were made by professionals and first imitated by professionals—Saturday Night Live in the case of “Single Ladies,” indie…

Dennis G. Jerz | Associate Professor of English -- New Media Journalism, Seton Hill University | jerz.setonhill.edu

Real college classes have writing assignments and required reading.

While I can imagine teaching a course that intersects with the interests of a wide, non academic audience, a series of free, optional online public lectures would be great public service, but not great teaching. I’m sorry if this bursts anyone’s bubble, but watching videos on the Internet and maybe writing a few very short…

Spitballing Indy: George Lucas, Steven Spielberg, and the creation of Indiana Jones

Interesting glimpse into the creative process. The hero, Lucas explains, is a globe-trotting archaeologist, “a bounty hunter of antiquities.” He’s a professor, a Ph.D.—“People call him doctor.” But he’s a little “rough and tumble.” As the men hash out the Jones iconography, they refer, incessantly, to other films, invoking Eastwood, Bond, and Mifune. He will…

Washington Post seeks blogger to post ‘at least’ 12 times per day

The ideal candidate would have experience reporting, writing and producing online content as well as a proven fluency in social media. We need someone with the confidence to work independently, but also a team player who can collaborate with our critics, columnists and reporters. This blogger should be able to identify trends, cutting through the…