The 7 key components of a perfect elevator pitch

Whether you are trying to raise money for your business or just want to perfect your business strategy, a solid elevator pitch is an essential tool for achieving your goals. An elevator pitch can be delivered either verbally, ideally in 60 seconds or less, or as a one-page overview of your business. Think of the…

Hemingway: The First Draft of Anything…

Facebook. Similar:Fair use prevails as Supreme Court rejects Google Books copyright caseFair use is a concept baked into US copy…BooksTales from the Antiquities Theft Task ForceA shot of Kim Kardashian leaning ag…AestheticsThe Physics Behind Traffic JamsIn between today’s various events, I das…CultureGo not to the elves for counsel, for they will say both no and yes.First…

Making the Important Beautiful — and Newsworthy

One of the charges of the journalist is to make the important interesting. Advertisers and celebrities are already so good at packaging what is fundamentally trivial that journalists have to work very hard to compete. Infographics are a useful tool for the news industry, but like all tools, they require skill. Similar:When a Blogger Shares…

Annie: A Study in Contrast and Complement

I enjoyed using clips of Renata with the little girls in her life, to contextualize her role as the child-hating Miss Hannigan. Showing the kids singing “Happy Birthday” not one but three times amplifies her comments about patience and growing up. This video was the most fun to edit. http://youtu.be/WEQQoAta8Uo Similar:Hello, I’m Dr. Jerz, I’ll…

The Tempest, According to My 9yo Daughter

She’s 10 now, but here is her response to seeing The Tempest at Seton Hill University last year. http://www.youtube.com/watch?v=rcxnHUQf5rk&sns=em Similar:The press lobby is going feral—ignore it Given that they need to write multiple…CultureRest assured, there will soon be enough Rey toys to monetize the imaginations of the littl…The problems of female characters being …BusinessHow One…

Peter’s Evil Overlord List

Peter Anspach posted this list. Here are some of my favorites. My Legions of Terror will have helmets with clear plexiglass visors, not face-concealing ones. My ventilation ducts will be too small to crawl through. My noble half-brother whose throne I usurped will be killed, not kept anonymously imprisoned in a forgotten cell of my…

Dennis G. Jerz | Associate Professor of English -- New Media Journalism, Seton Hill University | jerz.setonhill.edu

When the Reporter Becomes Part of the Story (Aggressive Reporter Covering Pittsburgh Zoo Death)

Students who are new to journalism often introduce a quote like this: When asked about a habit he’d most like his journalism students to break, Dennis Jerz said, “Usually when I see the phrase ‘when asked about,’ I look for things to throw.” We only encounter that phrase in reporting, so when students start writing…

Seton Hill Student Journalists Launch Local Election Coverage

Students in my journalism class are publishing short articles on the U.S. election, starting with advance stories today, then continuing with live updates on Election Day and afterwards. This year, students have already started publishing articles online as soon as they are ready, rather than waiting until after the print edition has been sent to…

Why ‘Gangnam Style’ Is Actually a Study in Mind Control

I’m not sure “thank you” is the right way to acknowledge this painful link from Paul Crossman. “Oh, come on,” you’re probably saying. “It’s not the music that’s addictive. It’s the dance, from the goofy video. That’s what went viral.” (There’s that word again.) Well, it turns out that this programming effect could be embedded…

Shatoetry iPhone app lets you put… words… in… William Shatner’s… mouth

William Shatner and technology go way back, but it’s taken him until today to get his own smartphone app. Then again, he is a man known to take long pauses. Dubbed Shatoetry, the new app (iPhone-only, for the moment) lets you string together a variety of pre-recorded words — each with three different versions —…

Canada’s Stratford Festival losing ‘Shakespeare’ from its name

Attending this was one of the handful of cultural treats my wife and I splurged on during our grad student days. LA Times – Canada's Stratford Festival losing 'Shakespeare' from its name. Similar:The Fantasticks (Oct 18-27, Theatre Factory)  https://youtu.be/SYp1jQaSwjo …CultureMedia Bias Chart (Ad Fontes, v. 9)Objective news reporting is an ideal. Wh…CultureKristin and Haley's Discussion…

Cover your Backside with B-roll on Vimeo Video School on Vimeo

Great resource. Cover your Backside with B-roll on Vimeo Video School on Vimeo. Now consider this:   Similar:Infrared photo confirms Munch wrote "madman" inscription first noticed in 1904“Kan kun være malet af en gal Mand!” (“C…AestheticsThank you, male ballet dancers everywhere, for making moments like this possible.AestheticsNo, Kirk and Uhura didn't share the first interracial kiss…