“With the burgeoning Sars epidemic spreading fear among travellers worldwide, the Hong Kong tourist board must be ruing the day it commissioned a series of magazine ads telling readers a visit to the city will ‘take your breath away’. Shortness of breath is one of the main symptoms of Sars – severe acute respiratory syndrome…” Jason Deans
—Hong Kong in Hot Flush over Ad BlunderGuardian)
Incidentally… why is AIDS spelled in all caps, but Sars with only an initial capital? Both are acronyms, and both make pronounceable words. Who decided that?