GM famously learned this lesson in the early 1980s with the introduction in Mexico and Spain of its Chevy Nova coupe. “No va” in Spanish means “won’t go.” —What’s in a name? For cars, everything (Detroit News Auto Insider)
And the editors at The Detroit News Auto Insider area about to learn a lesson about urban legends…
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Hm, “No va” is about the equivalent of “ne va pas” in French. Fascinating article… I always wondered about names of cars. Really, who comes up with all that?