In a losing race with the zeitgeist

It’s become cool to dismiss movies as awful. Wherever I go, teenagers say, with chillingly casual adolescent contempt, that movies suck and cost too much the same stance they took about CDs when the music business went into free fall.



[…]



What’s really driving the studio folks crazy is that a huge chunk of their core constituency young moviegoers has evaporated. Poof! They’ve scattered to the winds. Young males aren’t just AWOL from movie theaters, they’re also not seeing the studio’s TV ads either because they’ve stopped watching TV altogether, or because they’ve got the TV, iPod and IM all going at the same time not exactly a situation in which an ad leaves much of an imprint.



[…]



Even worse, the people who run studios are living in such cocoons that they’ve become wildly out of touch with reality….The ultimate perk of being a studio chief is having your own screening room, which puts only more distance between you and the rabble ahem, your customers who spend $75 to take the family to a movie. —Patrick GoldsteinIn a losing race with the zeitgeist (LA Times (will expire))