The iPhones of Fall

20130912-130400.jpgFor Apple, “change” no longer refers to revolution. It refers to fashion. Apple is becoming more like Prada and less like Edison.

This has been the case for some time, it was just harder to notice as the iPhone was undergoing large-scale adoption. But in retrospect, Steve Jobs’s keynotes functioned more like catwalks than like product demos. And the Apple Store has always been a boutique as much as an electronics shop. —Ian Bogost – The Atlantic.