Now, News Feed, at its most basic level, is defined by secrecy. Facebook doesn’t reveal exact details of the algorithms that determine what you see (and what you don’t) based on the company’s ever-evolving, ever-more-granular analysis of your preferences. And not just the preferences you explicitly set. Your likes, comments, clicks, even how long you linger over a specific post are fed into Facebook’s hyper-intelligent artificial brain. —Wired
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