“On June 27, 2002, the U.S. Federal Trade Commission issued guidelines that recommended that any ranking results influenced by payment, rather than by impartial and objective relevance criteria, ought to be clearly labeled as such in the interests of consumer protection. It appears, then, that any algorithm such as PageRank, that can reasonably pretend to be objective, will remain an important aspect of web searching for the foreseeable future. ” Daniel Brandt —PageRank: Google’s Original SinGoogleWatch)