“One of the broadest definitions is that of Umberto Eco, who states that ‘semiotics is concerned with everything that can be taken as a sign’ (Eco 1976, 7). Semiotics involves the study not only of what we refer to as ‘signs’ in everyday speech, but of anything which ‘stands for’ something else.” Daniel Chandler —Semiotics for Beginners
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This is what the techbros are excited about? Really?