“The Media Lab’s main goal, obviously, is to create a working environment that early-’90s corporate guru Tom Peters called ‘WOW!’ Both the lab’s aesthetics (rooms full of Legos!) and its guiding principle (have fun!) reminded me of a fantastic dot-com during the boom years, albeit without the free food and soda.” Annalee Newitz —Techsploitation: The Lego MystiqueAlterNet)