It’s not surprising that marketers love IntelliTxt while many journalists despise it. AlwaysOn columnist Rafe Needleman called IntelliTxt “pretty bad news” from an ethics standpoint “because it blurs the line between editorial content, which readers should expect to be free of commercial influence, and advertising, which we know is paid-for and biased.” —Adam L. Penenberg —This Headline Is Not for Sale (Wired)
The “IntelliTxt” ad service inserts inline links into the body of a news article. I’d agree that this oversteps a line, potentially blurring what should be a pretty clear boundary between editorial content and paid advertising.
Similar:
What Makes Ohio State the Most Unequal Public University in America?
So while university presidents are makin...
Academia
Effects of Internet use on the adolescent brain: despite popular claims, experimental evid...
Big difference between the clickbaity ve...
Cyberculture
“I don’t know how that Jerz guy thinks he’s going to procure an entire library in the midd...
“I don’t know how that Jerz guy thinks h...
Academia
Prime Stage Theatre Makes A Statement With Shakespeare’s “Twelfth Night”
For Carolyn Jerz, who plays Viol...
Culture
Parchmap - Interactive Fiction with automapping, autocomplete, navigation, note taking, an...
Parchmap is a wonderful expansion to the...
Awesome
RIP Metaverse, we hardly knew ye
I am curious enough about cockatoos that...
Academia
Chuck, I don’t think Intelltxt is something that’s downloaded on your computer so it affects every page you view, but I can imagine sneakware that does something like that.
Actually, I just read the article more carefully, and my situation was something different because I wasn’t creating the links. But this is certainly inappropraitely blurring a boundary between advertising and editorial content.
I *think* my office computer was hit by something like IntelliTxt. I’d go to my blog and certain keywords (a movie title, the word “travel”) were highlighted with links to a movie website or a travel agent website. Very annoying and frightening.