Videogames may be economically formidable, but they remain a byword for crass, shallow thrills. A game, it’s understood, can look spectacular, but it will have little to offer its audience in the way of values, insights or craftsmanship. It’s a curious and increasingly untenable situation, given that, to the increasingly large percentage of the population who play them, games are rapidly establishing themselves as the single most exciting and vigorous creative industry around: a sector able to boast not only booming revenues and growing audiences, but a melting pot of talents and new ideas that is increasingly attracting some of the biggest-hitting figures in film, television and the other arts. —Tom Chatfield, Guardian