Many have defined the problem
— people are abandoning old media for new in droves — but nobody has
come remotely close to figuring out the formula to monetize this
audience in a way that ensures the range and level of news and
periodical content and offers the rich experience advertisers will pay
a premium to be part of.
Pulling it off would take characteristic Apple hardware/software
flair — and a bit of uncharacteristic magnanimity. But the “X” factor
is Jobs himself. Whatever you believe about his health, Jobs will not
live forever. We’re guessing that he, like all high achievers, believes
that yesterday’s accomplishments, however fantastic, are also
yesterday’s news. If he is looking for One Last Thing, saving
journalism would be the Holy Grail. –Wired
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Details matter in journalism.