Marketing: Omo Detergent Uses GPS to Follow Consumers

I recognize that people who sell laundry detergent are more interested in selling soap than using gender-neutral language, but as a married man who does his own dang laundry, I was a little miffed by the language that presumes the winner of this marketing stunt will be female.

If the team tracks a consumer to her home but she won’t let them in, they can remotely activate a buzzer in the detergent box so that it starts beeping. And if the team takes too long to arrive, and the consumer has already opened the box to see if she’s a winner or just do laundry, she’ll find, along with the GPS device and less detergent than expected, a note explaining the promotion and a phone number to call. —

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