Facebook will Emphasize News Articles; De-emphasize Non-Facebook Meme Photos

Facebook wants you to see more serious news, and fewer meme photos. Of all the posts your friends create and share, soon your news feed will be less likely to show you “a meme photo hosted somewhere other than Facebook,” and more likely to show you a news story your friends have commented on. Facebook wants to keep you occupied on-site, giving you fewer chances to leave its own enchanted garden.

Our surveys show that on average people prefer links to high quality articles about current events, their favorite sports team or shared interests, to the latest meme. Starting soon, we’ll be doing a better job of distinguishing between a high quality article on a website versus a meme photo hosted somewhere other than Facebook when people click on those stories on mobile. This means that high quality articles you or others read may show up a bit more prominently in your News Feed, and meme photos may show up a bit less prominently. Facebook Newsroom.

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