This set of 21 Theory Trading Cards, published by AltaMira Press, is based upon the online trading cards which have been so popular at David Gauntletts website www.theory.org.uk. Being actual cards, these are two-sided and contain more information; and whereas the online cards were only an official set of 12, for the published version, 21 new cards have been created based on a careful selection of top figures in cultural, media and artistic theory.

via David Gauntlett – Theory Trading Cards retail version.