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LEGO turned itself around by analyzing overbearing parents

Dennis G. Jerz / 20 Mar 2014

20140320-184322.jpg[C]hildren play to get oxygen, to understand hierarchy, to achieve mastery at a skill, and to socialize. The patterns were simplified into four categories: under the radar, hierarchy, mastery, and social play. —LEGO turned itself around by analyzing overbearing parents – Quartz.

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