Perhaps the most common mistake of any business marketing itself, is believing that it understands its audience, knows what they like, and what they expect from the company. This should be made clear to all businesses: you always love your product too much, and think that others must love it, too. The only way to achieve results is to test everything and collect clear, comparable and objective data.
Source: Mythbusting UX design: 7 misconceptions about user experience
Similar:
Dr. David von Schlichten honors the spectrum of motivations (not always financial) feature...
Journalist flexes in story about Trump Media accountant who has spelled his own name 14 di...
Collegewide game encourages small interactions around campus
Surprise sidewalk encounter with my man Hopkins outside the Admin shuttle stop this mornin...
Shakespeare-themed Math Puzzles
This is what the techbros are excited about? Really?