“Look for the helpers” is only one part of how Fred Rogers recommended that parents help children deal with tragedy.

Let your child know if you’re making a donation, going to a town meeting, writing a letter or e-mail of support, or taking some other action. It can help children to know that adults take many different active roles and that we don’t give in to helplessness in times of worldwide crisis. —“Tragic Events” (fredrogers.org)

Ian Bogost has more on this line of thinking… (Yes, it’s a bit cynical, but who can blame him.)

Once a television comfort for preschoolers, “Look for the helpers” has become a consolation meme for tragedy. That’s disturbing enough; it feels as though we are one step shy of a rack of drug-store mass-murder sympathy cards. Worse, Fred Rogers’s original message has been contorted and inflated into something it was never meant to be, for an audience it was never meant to serve, in a political era very different from where it began. Fred Rogers is a national treasure, but it’s time to stop offering this particular advice.

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We must stop fetishizing Rogers’s advice to “look for the helpers” as if it had ever been meant for us, the people in charge—even in moments when so many of us feel powerless. As an adult, it feels good to remember how Mr. Rogers made you feel good as a child. But celebrating that feeling as adults takes away the wrong lesson. A selfish one. —Ian Bogost, The Atlantic