When student athletes were asked how much they care about athletics, they rated their interest a healthy 8.5 on average, on a scale of 1 to 10. But when asked the value they place on academics, the result was higher than 9 on average. If anything, the average student athlete cares more about his studies than his sport. #StudentBeforeAthlete indeed.

So why do they underperform in their classes?

One possible and intriguing reason suggested by our study is that student athletes don’t think their teammates take academics as seriously as they do. When asked to assess how much their teammates cared about athletics, the athletes were close, guessing 8.8. However, when asked to evaluate how much their teammates cared about academics, those same athletes guessed only 7.8 – far below the 9+ average.

Why is this important? Because when an athlete thinks that the rest of the team doesn’t care about academics, that athlete tries to fit in by pretending not to care either. In a perverse form of peer pressure, Cardale Jones’s tweet about classes being worthless may be what student athletes tell each other in an effort to fit in, based on the mistaken belief that if they care about academics, they are in an uncool minority.

All of this creates a distressing and self-perpetuating cycle. Tight-knit student athletes will seek ways of fitting into a culture that they perceive as neglecting academics (by defaulting into majors of dubious merit and spending less time doing homework), knowing that their habits are observed by teammates. When their teammates observe those habits, it reaffirms the (false) conviction that caring about academics is an unfortunate aberration, best suppressed. —Time