You read two paragraphs and there’s a box that interrupts you. You read another two paragraphs and there’s another interruption. All the way until the end of the article. We’re visiting their website to read a f*cking article. If we wanted to watch videos, we’d be on YouTube. It’s like going to a restaurant, ordering a cheeseburger, and they send a marching band to your table to play trumpets right in your ear and squirt you with a water pistol while trying to sell you towels.

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The people making these decisions for these websites are like ocean liner captains who are trying to hit icebergs. —Daring Fireball