DCNF, TV Upfront Presenters Need to Understand That Content’s Kingdom is Changing

Today’s viewers don’t differentiate between "traditional" and "digital." Today’s viewers watch what they want, when they want. The average consumer is not thinking about whether it’s scripted or unscripted, user-generated or premium. They care that it’s funny, interesting, gripping or cool. Brands need to recognize the power of those four adjectives, and take risks alongside…

FCC Approves Net Neutrality Rules For ‘Open Internet’

Verizon and Comcast lobbyists hang their heads. Technolibertarians rejoice… within reason. The full text of the policy has not been released, so we’re not sure exactly what the policy means for supporters of keeping the Internet open and weird. The Federal Communications Commission approved the policy known as net neutrality by a 3-2 vote at its…

How One Stupid Tweet Blew Up Justine Sacco’s Life

A PR professional should have known better. But mistakes can have serious, disproportionate consequences enacted by vigilante mobs. It may not be fair, but labeling it unfair doesn’t undo the consequences. Sacco’s Twitter feed had become a horror show. “In light of @Justine-Sacco disgusting racist tweet, I’m donating to @care today” and “How did @JustineSacco…