Pop quiz for public relations 101. Scenario 1: You run a wildly popular app that incorporates video with a live host. You learn that a reporter is writing a personality profile of your host. Do you offer some cheerful quotes and then make a note to get your host to sign a new contract that handles…
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During the original run of Star Trek: The Next Generation, my college roommate and I invited our friends over to our duplex for Star Trek parties. Our local TV station ran the show at midnight Sunday, which was a terrible time, but we sometimes had 30 people over. Though we kept in touch virtually, I…
Yesterday, I asked my students, “How many of you spent $4 on a cup of coffee in the last month? How many have spent that much to support local news?” “If people don’t get local news, they don’t know what’s going on in their community. If they don’t know what’s going on in their community,…
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This looks like a deliberate attempt to plant a “fake news” story, presumably in order to discredit the Washington Post for falling for it. Verify, verify, verify. The Post did its homework, and did not fall into the trap. Sadly, this story will be used to discredit people who come forward with legitimate sexual assault…
I spend a lot of time re-educating my students, assuring them that my job as a college professor is not to give them a checklist, and then award points for each item they ticked off correctly; nor is my job to teach to a test. Shortly after I started teaching in my current job, a…
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Did you share fake news from Russia during the US Presidential election? Grudgingly following up on a Congressional order, Facebook will permit you to jump through hoops to find out. Because Facebook apparently does not have the technology to insert items of its choosing directly in user feeds, the social media company has helpfully provided…
A few minutes ago I heard about HQ for the first time, through a friend’s Facebook post. An item or two down in my feed I saw a different FB friend had linked to this story. The Daily Beast describes a tense encounter with a CEO who calls a reporter, threatens to fire his own…
Editor and columnist Jonah Goldberg questions his fellow conservatives who call for the resignation of Al Franken (a Democrat; junior senator from Minnesota), equating the allegations against him with the allegations against Hollywood producer Harvey Weinstein, all the while downplaying the serious allegations against Roy Moore (a Republication; Chief Justice of the Supreme Court of…
I have nothing against essays, but not every writing task requires an essay. I tell my students they will be more successful if they produce a narrative personal essay because it’s the right genre for the occasion, not because it’s the only genre they feel comfortable writing. This handout is my latest attempt to help…
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