DCNF, TV Upfront Presenters Need to Understand That Content’s Kingdom is Changing
Today’s viewers don’t differentiate between "traditional" and "digital." Today’s viewers watch what they want, when they want. The average consumer is not thinking about whether it’s scripted or unscripted, user-generated or premium. They care that it’s funny, interesting, gripping or cool. Brands need to recognize the power of those four adjectives, and take risks alongside…

















