Useful skills for anyone hoping to turn social media experience into a valuable job skill. If you fit into the “mom and pop” shop category (let’s say a local restaurant, auto body shop, handy man, coffee shop or car wash) a lot of your social media strategy should be around showing up on Google Maps and gaining positive reviews…
I never found “Harlem Shake” videos to be very interesting, or particularly creative, or memeworthy. Here’s a good exploration. “Single Ladies,” “Somebody That I Used To Know,” Carly Rae Jepson’s “Call Me Maybe,” and Psy’s “Gangnam Style” were made by professionals and first imitated by professionals—Saturday Night Live in the case of “Single Ladies,” indie…
My artsy daughter loves stories about science far more than she loves science; she has won “Best Display” for her age group in a science fair. When my son was 5, when given the choice he would invariably ask me to read him a nonfiction book rather an a fiction book; he has won “Most…
While I can imagine teaching a course that intersects with the interests of a wide, non academic audience, a series of free, optional online public lectures would be great public service, but not great teaching. I’m sorry if this bursts anyone’s bubble, but watching videos on the Internet and maybe writing a few very short…
After hearing these numbers, I began to understand why Jessica felt lucky. Maybe she is fortunate to be earning $4.35 an hour at her ivory-tower job while she works nights and weekends as a waitress. Maybe a 10-month paid internship followed by graduate school and then perhaps another internship is the new lucky, particularly at…
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-Brands see 17 percent more engagement during the weekend, yet only 19 percent of brands’ tweets are sent out on Saturday and Sunday -92 percent of engagement with a brand’s tweets are link clicks -Engagement rates are highest for brands that tweet once a day -Tweets with image links see double the engagement rate when…
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[W]hat was the business of literature, pre-book? There were words, for sure, and there was culture. There were books and there were writers. They were paid, in fact. Very well. But few writers of today would likely forgo the life of the twenty-first-century writer for that of a thirteenth-century writer. Moreover, the role of the…
I’ve been a fan of the Dodge Intrepid shows from the beginning. The voice of the daring librarian is Mike Rubino, a Seton Hill alum whom I only had in one or two classes, but who made himself known on the young Seton Hill blogosphere (and as a columnist and cartoonist for the student paper).…
Interesting glimpse into the creative process. The hero, Lucas explains, is a globe-trotting archaeologist, “a bounty hunter of antiquities.” He’s a professor, a Ph.D.—“People call him doctor.” But he’s a little “rough and tumble.” As the men hash out the Jones iconography, they refer, incessantly, to other films, invoking Eastwood, Bond, and Mifune. He will…
I mostly use my 4-year-old Kindle for the text-to-speech function, since the Kindle app on my university-supplied iPad duplicates all the other functions. Bring on the innovation. I can imagine buying a new e-reader, but so far have seen nothing worthwhile. But that was the Kindle 2. I assumed that the difficulties with the machine…
If you’re reading this, it’s a safe bet you read magazines. Technically, you may even be reading one now—though I’m not sure if bookforum.com really qualifies. The “.com” might denote precisely what isn’t Bookforum. I’m typing onto a computer screen; you’re reading from one. No trees have been killed. Are we in a magazine? I’m…
The administration at my small school is very productive and effective. I don’t see it showing the kind of bloat that my colleagues at other schools lament. My interest in this satirical piece is cultural, rather than personal. So if we could find a way to put administration online, to create Massive Online Open Administrations…
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This is a very cute story, further illustrating the “regular guy” image that has underscored the vast majority of the coverage the new pope has received. “Seriously, it’s Jorge Bergoglio, I’m calling you from Rome,” the Pope insisted. “I was in shock, I broke down in tears and didn’t know what to say,” Del Regno…
The DRM proposals at the W3C exist for a simple reason: they are an attempt to appease Hollywood, which has been angry about the Internet for almost as long as the Web has existed, and has always demanded that it be given elaborate technical infrastructure to control how its audience’s computers function. The perception is that…
The ideal candidate would have experience reporting, writing and producing online content as well as a proven fluency in social media. We need someone with the confidence to work independently, but also a team player who can collaborate with our critics, columnists and reporters. This blogger should be able to identify trends, cutting through the…
American news media has never been in better shape. That’s just common sense. Almost anything you’d want to know about any subject is available at your fingertips. You don’t need to take my analysis of the Cyprus bank bailout crisis as the last word on the matter: You can quickly and easily find coverage from the New…
My own pedagogical term for this is “richly-linked blog post” — emphasizing the value of hyperlinking to sources, evidence, definitions, counterpoints, etc. (Thanks for the link, John S.) Sorry, I don’t have a better name for it, but I feel it needs a succinct name so we can identify and discuss it. It’s not a…