The marketing of breast cancer
Now the U.S. ambassador to Hungary, Brinker is the E.F. Hutton of the breast-cancer world. When she speaks, anyone who’sanyone listens. Brinker relies on the blockbuster PR value of the 5K Race for the Cure. The year-round calendar of cancer walks that draw grief-stricken yet hopeful patients and their loved ones, along with a fawning…
