Take A Minute To Watch The New Way We Make Web Headlines Now

Headlines once were stuffed full of proper nouns. But it turns out, old-fashioned headlines don’t convey things that aren’t news well. “Three-Legged Dog Desirable”? Nope. It doesn’t work, because there’s nothing there. Nothing except “aww.” And service pieces—how to do x, why not to do y—need the help for their softness too. —The Awl.