#MyNYPD Hashtag Promptly Hijacked

Someone is regretting this PR move.

Screen Shot 2014-04-22 at 5.45.44 PMThe official @NYPDnews Twitter account made an attempt at social media outreach today only to get promptly torn to shreds by users resisting the PR push. Hijacked hashtags are a common Twitter phenomenon, but tend to be played more for giggles (“trolling,” some call it) than to make a coherent political statement. With #myNYPD, however, a harsh pattern emerged right away. —NYMag