11 Problems to Anticipate Before Your Next Website Redesign

I’m building a new site for a non-profit and will probably be moving the student newspaper to a new template, so this is the time to think of such things.

Screen Shot 2015-03-08 at 5.12.57 PMCurious how those who have “been there, done that” and emerged with beautiful websites fared, I asked 11 successful entrepreneurs from YEC the following questions:

What is one overlooked problem I should anticipate when getting my entire business website redesigned?

  1. Content (don’t underestimate the time a major rewrite requires)
  2. Drop-in Conversion (something about converting visitors to customers? not sure I understand this one)
  3. URL Redirects (redirect all your old pages to preserve SEO rankings)
  4. Future Updates (the site maintainers will want to make changes; a better design anticipates changes)
  5. What You Want to Accomplish (focus on your main goals, not everything at once)
  6. Focus on Your Users (their behavior matters more than your opinion)
  7. Internal Opinions (too many cooks…)
  8. Being Too Much (see #5)
  9. Responsive Design (see #4; use one flexible design for desktops, laptops, tablets and handhelds)
  10. Cost (see #11)
  11. Time (see #10)

via 11 Problems to Anticipate Before Your Next Website Redesign.