Benneton Clothing to Carry Tiny Tracking Transmitters

“Benetton’s Sisley line of clothing will contain a Philips Electronics radio frequency ID tag that will replace ubiquitous bar codes, which have to be manually scanned…..While there is no indication Benetton intends to track its customers with the tags, privacy advocates are worried that the technology could lend itself to unauthorized customer monitoring.” —Benneton Clothing to Carry Tiny Tracking TransmittersSF Gate)